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National Drugs Campaign 2005

Flexistentialist

Bluelight Crew
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National Drugs Campaign 2005 to Launch

The Australian Government will soon launch a new phase of the National Drugs Campaign. The aim of the campaign is to contribute to a reduction in the proportion of young Australians using illicit drugs. This bulletin is designer to provide a wide range of stakeholders with information about the campaign.

In mid-to-late April 2005 the campaign will begin with print and television advertisements, encouraging parents to talk with their children about drugs. This will involve using the television advertisements from the 2001 phase of the campaign, modelling parents initiating conversations about drugs with their children.

A week later, three new television and cinema advertisements will follow. These will target young people about the harms associated with cannabis, ecstasy and amphetamines. The television and cinema campaign will be supported by a number of other communication strategies and resource materials.

This prevention campaign aims to educate young people about the risks and negative consequences of illicit drug use. The campaign also encourages and reinforces protective factors in young people's lives including parental involvement and engagement with support services for those with the greatest need.

The campaign is funded under the National Illicit Drug Strategy.

Campaign Elements

The campaign will consist of:

* Print, television and cinema advertisements targeting young people and their parents.
* Youth marketing activities to promote credible alternatives to drug use and encourage positive lifestyles.
* Resource materials with practical 'how to' information for parents, including these from a non-English speaking background.
* Information materials for service providers and stakeholders
* Activities to address the specific needs of Indigenous Australians

Expert Advice

The Australian National Council on Drugs (ANCD) has worked closely with the Department of Health and Ageing to develop a campaign based upon expert advice and research evidence.

* The ANCD Campaign Reference Group has contributed at all stages of advertising and resource development, from creative concepts through to production of the final advertisements and resources.

Strategic Approach to Targeting Youth

The campaign formative research conducted by Blue Moon Research and Planning clearly indicates that young people vary in their attitudes towards drugs and towards their lives more generally. To address the different attitudes and needs of youth, three parallel streams of communication activity are being implemented simultaneously.

The campaign will specifically address cannabis, ecstasy and amphetamines, as well as promoting the benefits of not using any illicit drugs, Cannabis will be targeted due to its high prevalence of use, with ecstasy and amphetamines as the next most commonly used illicit drugs. All three drugs are associated with significant negative health consequences and other harms.

Communication Stream 1 - Reinforcement

This stream:

* Primarily targets 13 to 18 year olds.

* Reinforces negative beliefs about, and negative attitudes toward, illicit drug use.
* Communicates credible evidence-based information about the potential negative physical, psychological and social consequences of the use of particular illicit drugs.

Communication Stream 2—Positive Alternatives to Drug Use

This stream:

* Promotes positive images and messages from young people to young people about the benefits of not using drugs and of the range of alternative ways of positively experiencing excitement and challenges in your life.

* Primarily targets 13 to 17 year olds.
* Focuses on risk-taking youth.

Communication Stream 3—Support and Connectedness

This stream:

* Encourages young people who need assistance and support to seek it, and in cases where drug use is already a problem, to seek treatment.

* Promotes awareness of counselling services and practical support and assistance, as well as information services for alcohol and drug treatment.

* Targets 13 to 17 year olds within the school system and 16 to 24 year olds outside of school.

Other Target Audiences

• Parents

The campaign includes advertising to encourage and assist parents to talk with their children about drugs. There is also a booklet for parents, providing current and relevant information regarding drugs, strategies for talking to their children about them and sources of further information and assistance.

• Service Providers

Service providers targeted in the campaign are school counsellors, youth workers, general practitioners and alcohol and drug agencies. These providers form a key component of the third communication stream targeting youth at risk of, or currently, using illicit drugs. Service providers can have an important role to play in the campaign regarding information dissemination, and intervention and support for parents and young people.

Campaign Resources

The campaign will be supported by a range of resources including:

* A campaign web site targeting parents, the wider community and media.

* A youth web site.

* A 1800 free-call information line.

* A booklet for parents.

* In-language information resources for parents from non-English speaking backgrounds.

* A booklet and wallet card for youth. When the campaign commences, these can be ordered through the web site or information line.

Further Information

National Drugs Campaign Information Line: 1800 250 015

Campaign Team Contact: (02) 6289 7471

Campaign Website: www.drugs.health.gov.au
 
Publication creates awareness.
Awareness creates curiosity.
Curiosity creates trial.
Trial leads to experience.

Someone knows what they are doing!!
 
YAY!!! more tax payer money going to something that will, if anything, increase the number of drug takers!!!
 
What a fucking pile of shit!

I like this carrot and stick approach:

"* Reinforces negative beliefs about, and negative attitudes toward, illicit drug use."

Then in another bit:

"* Encourages young people who need assistance and support to seek it, and in cases where drug use is already a problem, to seek treatment."

How can they stigmatise drug use and therefore drug users and then expect them to be forthcoming to receive help?

Certainly no mention of harm minimisation in there grrrr!
But what could we expect from a pile of conservative scum
 
* A booklet for parents.

BWhahahaha

How about an advertising campagin

does your child listen to any music that isn't ROCK!?

They take drugs!
 
Lovely. 8)

I do believe my signature is appropriate for this thread.
 
This looks like it's going to get ugly.

ABC News Website

Anti-drug ads detail organ meltdown, panic attacks

The Federal Government is launching the second phase of a strategy urging parents and their children to talk about illicit drug use.

The Government says graphic television messages will warn people about the dangers of ecstasy, amphetamines and marijuana.

The Federal Parliamentary Secretary for Health, Christopher Pyne, says the ads will include real-life stories of organ meltdown caused by ecstasy use, and panic attacks caused by amphetamines use.

"Some people will think the Government has gone too far but the truth is you can't be too graphic when describing the health impacts of illicit drugs," he said.
 
Man, what shits me the most, is that they could do something like this, without all the BS and it could actually be really good. Even reading over the outline in the initial post, apart from a couple sentences other people have already pointed out, it doesn't actually sound all too bad.

But you just know its gonna be full of mis-information and scare tactics, with an absolute MINIMUM of useful information, harm minimization, credible youth resources, etc.

Its always some crap to feed into the throats of bloody mid-upper class white families, who, basically are already as conservative as they get. Their kids MAY be experimenting with alternative lifestyles and drugs, and this shit will just help the facist parents to smack they're kids back on the right track to becoming another fucking monkey in a suit.
 
I agree they should have an ad describing panic attacks, but also depression because this is a fairly common side-effect from excessive MDMA use. In regards to organ meltdown doesn't this infer PMA? What is the government doing to help users identify PMA? Not very much.
 
From Sunday's Age

$12m campaign targets teen party drug scene
By Phillip Hudson

Political correspondent
Canberra
April 17, 2005

pt_DRUGS_ent-lead__200x249.jpg


The Federal Government today begins a $12 million television, cinema and newspaper advertising blitz, aimed at 13 to 18-year-olds, to warn them against using party drugs.

The confronting images include a teenager getting emergency treatment after taking ecstasy, a child having a speed-induced panic attack at a shopping centre and drugs being made illegally in a dirty wok in a suburban kitchen.

The ads targeting marijuana, ecstasy and speed carry the message that if teenagers take drugs "you don't know what it'll do to you".

The Government said people taking drugs could never be sure exactly what they were taking or what was mixed in the drugs.

Prime Minister John Howard also warns parents to become involved in their children's lives and to speak to them about drugs. "Please talk to your children about the dangers involved in using drugs," he writes in a 24-page booklet being released as part of the campaign.

"As parents, we need to remember that, sooner or later, our children are going to learn about drugs. If we don't talk to our sons and daughters about drugs, you can be sure that our children will hear the wrong message from someone else."

It comes just two days after the world's biggest ecstasy haul, made in Melbourne by Federal Police and customs agents who seized 5 million tablets weighing one tonne and worth an estimated $250 million.

The Victorian Government also said three times more Victorians drove under the influence of drugs than alcohol. Random drug tests for motorists appear set to become permanent after a four-month trial.

Health parliamentary secretary Christopher Pyne, who will launch the campaign - which includes ads in The Sunday Age - defended the shocking images, saying the Government had to fight the "evil people" who make drugs.

"Drugs are pretty ugly and campaigns to combat them have to fight fire with fire," he told The Sunday Age. "The people who make drugs for the use of young Australians have no regard for the outcome and the Government has to fight these evil people with whatever tools we have at our disposal."

Among the other images to hit TV screens tonight are:

· A stoned driver who killed a pedestrian after smoking marijuana. "I don't know what happened... she was just suddenly there... I didn't mean to hurt anyone... I didn't see her," she tells police.

· a teenage boy who has also been smoking marijuana misses an easy handball in a football game and is breathless and confused as the coach and other players criticise him.

· A girl trying to lock herself in a public toilet cubicle after taking speed because she is convinced people are out to get her. There is blood on the floor because she has repeatedly scratched her arms.

· A boy in the dentist's chair is told he has severely cracked teeth after taking ecstasy.

· A girl collapsed on the floor of a nightclub as her distressed friends say they think she took ecstasy.

Mr Pyne said the aim was to show children the risks associated with using illicit drugs.

"Young people need to know drugs aren't going to do them any good," he said. "They will be doing them harm."

In 2001 the Government ran TV ads showing the broken dreams of seven-year-olds who had turned into drug users as teenagers. There was a girl who wanted to become a teacher when she grew up, who instead became a prostitute and there was vision of a boy who wanted to play football being zipped into a body bag.

Mr Pyne said more information and the booklet were available by calling 1800 250 015 or from the website www.drugs.health.gov.au

He said that teenagers had identified the group of people they most listened to about drugs as their parents.

A survey by the Health Department found that 85 per cent of 15 to 17-year-olds were willing to talk to their parents about drugs and 79 per cent said parents could influence them not to use drugs.

The Age

When the party's over
By Amanda Dunn
April 17, 2005

At St Vincent's, an inner-city hospital, emergency staff regularly treat patients affected by illicit drugs.

Emergency medicine director Andrew Dent said most were in their late teens or early 20s and tended to fall into two categories: those with altered behaviour, caused by drugs such as ecstasy or amphetamines, or those with altered consciousness, caused by drugs such as "GBH" (gamma hydroxybutyrate).

There were some heroin overdoses, although numbers were declining.

Dr Dent said the effects of party drugs were much more commonly seen in emergency departments today than 10 years ago, when heroin and sedatives such as Valium were more prevalent.

Up to 15 patients a night were affected by drugs, he said, with numbers creeping higher if there had been a big party in the area.

And it tended to be seasonal: "(After) VCE exams, we get a lot of ecstasy use."

For the past few years, St Vincent's has been conducting research by documenting the number of emergency patients who had used recreational drugs.

"I think last year we had about 200 people," Dr Dent said. And, although there had been no deaths, there had been some serious illnesses related to drugs.

Fergus Kerr, a toxicologist and emergency physician at the Austin Hospital in Heidelberg, said he and his colleagues would only treat about one or two drug users a night, and that was usually for heroin, as inner-city hospitals tended to see more party-drug users.

The Age
 
Also, on the National Drugs Campaign website: http://www.drugs.health.gov.au

Check out the Campaign materials which has video and scripts of the television ads.

One of the points in the ecstacy ad actually makes a valid point about how jaw-grinding can seriously damage your teeth, but then completely invalidates this by cutting to a guy in hosptial experiencing (and I quote) "toxic meltdown". They putting uranium into pills now? FFS.
 
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