Boo, Hiss.
He, like many other opponents of the Disease Model, lump all substance abuse disorders and related problems together. Alcoholism, Heroin addiction, compulsive Methamphetamine use, etc. Using such broad strokes to classify addiction is how we wound up with Alcohol prohibition and later drug prohibition!.
He is completely, absolutely 100% mistaken if not blatantly lying that the Disease Model of addiction was invented by a publicity agency. To simply state 'there is no science to support the disease model' is utter nonsense.
Until each class of substances is treated specifically for the needs and wants of that population of addicts and users, we will not make any progress treating any kind of compulsive substance abuse disorder.
A good example of what should be going on for every group of substances is the work done on opioids. There is over 60 years worth of studies and different treatment modalities and philosophy related to treating opioid addiction- recent multi-pronged approaches (tiered treatment- best exemplified by the Swiss and Dutch; start with Bupe or Methadone, then try the other, try abstinence-only, try drug-of-choice maintenance, among other options like CBT).
'Rehab's are an abomination. It doesn't matter if you are in there for alcoholism, Heroin addiction, compulsive speed or coke or GHB or Benzo use, the treatment is exactly the same for everyone- therapy and various sedatives. Benzo's and talking, and the tens of thousands of dollars it costs to attend.
People like this author tear down the good work of people acting constructively to treat addicts. He doesn't seem to be proposing anything, other than stop research and treatment based on the Disease Model because he thinks it isn't true (without examining any studies/research to the contrary).