http://www.feedmag.com/drugs/drugissue_psafeature.html
Some excerpts:
More useful are ads that forgo attitude and aim for honesty. In "O'Connor," TV star Carrol O'Connor, whose son Hugh killed himself while hooked on drugs, delivers a monologue so wrenching it's almost impossible to sit through. In "Drowning," the simple equation of inhalent intoxication and the oxygen deprivation caused by drowning suddenly makes the prospect of sticking your snout in a bag full of airplane glue a lot less enticing.
Also effective are ads that encourage parents to broach the subject frankly with their kids, and those aimed at kids -- young kids -- themselves. Kids, it seems, are too young to care about acting cool for their friends, and parents are too old, so kids and parents together form a bond no crank dealer can sever. This, it turns out, is something more than effective strategy, as far as advertisers are concerned, since the official war on drugs now sees teenagers as expendable assets.
TO UNDERSTAND WHY this is the case, and what, exactly, the PSAs reflect, one needs to understand an essential hypocrisy of a domestic drug policy which systematically ignores or incarcerates those that poor preventative methods don't reach, and tries the same methods on increasingly younger demographics.
Also has a few what it seems to be decent articles when I get more time from work to dwelve into this more..
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He who laughs last thinks slowest."
-
All warfare is based on deception. - Sun Tzu
Some excerpts:
More useful are ads that forgo attitude and aim for honesty. In "O'Connor," TV star Carrol O'Connor, whose son Hugh killed himself while hooked on drugs, delivers a monologue so wrenching it's almost impossible to sit through. In "Drowning," the simple equation of inhalent intoxication and the oxygen deprivation caused by drowning suddenly makes the prospect of sticking your snout in a bag full of airplane glue a lot less enticing.
Also effective are ads that encourage parents to broach the subject frankly with their kids, and those aimed at kids -- young kids -- themselves. Kids, it seems, are too young to care about acting cool for their friends, and parents are too old, so kids and parents together form a bond no crank dealer can sever. This, it turns out, is something more than effective strategy, as far as advertisers are concerned, since the official war on drugs now sees teenagers as expendable assets.
TO UNDERSTAND WHY this is the case, and what, exactly, the PSAs reflect, one needs to understand an essential hypocrisy of a domestic drug policy which systematically ignores or incarcerates those that poor preventative methods don't reach, and tries the same methods on increasingly younger demographics.
Also has a few what it seems to be decent articles when I get more time from work to dwelve into this more..
------------------
He who laughs last thinks slowest."
-
All warfare is based on deception. - Sun Tzu
