The Great Un-Awokening
Democrats eyeing a presidential bid in 2028 scramble to move to the center.
Ambitious Democrats with an eye on a presidential run are in the middle of a slow-motion Sister Souljah moment.
Searching for a path out of the political wilderness, potential 2028 candidates, especially those hailing from blue states, are attempting to ratchet back a leftward lurch on social issues some in the party say cost them the November election.
Maryland Gov. Wes Moore, who is Black, vetoed a bill that took steps toward reparations passed by his state legislature. California Gov. Gavin Newsom called it “unfair” to allow transgender athletes to participate in female college and youth sports. And Rahm Emanuel has urged his party to veer back to the center.
“Stop talking about bathrooms and locker rooms and start talking about the classroom,” said Emanuel, the former ambassador to Japan and two-term Chicago mayor who said he is open to a 2028 presidential campaign. “If one child is trying to figure out their pronoun, I accept that, but the rest of the class doesn’t know what a pronoun is and can’t even define it,”
Each of these candidates are, either deliberately or tacitly, countering a perceived weakness in their own political record or party writ large—Emanuel, for example, has called the Democratic Party “weak and woke”; Sen. Elissa Slotkin (D-Mich.) has said the party needs more “alpha energy”; others like Newsom are perhaps acknowledging a more socially liberal bent in the past.
On diversity, equity, and inclusion, some in the party are also sending a signal they’re no longer kowtowing to their left flank. Former Transportation Secretary Pete Buttigieg removed his pronouns from his social media bio months ago, and questioned how the party has communicated about it.
“Is it caring for people’s different experiences and making sure no one is mistreated because of them, which I will always fight for?” he said in a forum at the University of Chicago earlier this year. “Or is it making people sit through a training that looks like something out of ‘Portlandia,’ which I have also experienced,” Buttigieg said.
Buttigieg added, “And it is how Trump Republicans are made.”
Moderate Democrats are having a moment and there is a cadre of consultants and strategists ready to support them.
Ground zero for the party’s great
un-awokening was this week’s WelcomeFest, the
moderate Democrats’ Coachella. There, hundreds of centrist elected officials, candidates and operatives gathered to commiserate over their 2024 losses and their party’s penchant for purity tests. Panels on Wednesday featured Slotkin, Reps. Jared Golden (D-Maine) and Marie Gluesenkamp Perez (D-Wash.), described as “legends of the moderate community,” and included a presentation by center-left data guru David Shor, who has urged Democrats to shed toxic positions like “defund the police.”
Adam Frisch, the former congressional candidate and director of electoral programs at Welcome PAC, said his party is “out of touch culturally with a lot of people.”
“I think a lot of people are realizing, whether you’re running for the House, the Senate, or the presidential, we better start getting on track with what I call the pro-normal party coalition,” Frisch said. “You need to focus on normal stuff, and normal stuff is economic opportunity and prosperity, not necessarily micro-social issues.”
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