I can't believe you guys, chewing it isn't THAT bad. Everytime I roll, i chew it. Just place it as far back on your teeth as possible, chew it, than drink water. Not as much of it will hit your tongue. I've never even gagged from doing this, I have a bad taste for a like 30 seconds, but just keep swishing water and swallowing it. It is not difficult, it's not even real unpleasant. It's like saying "Let the night BEGIN", that's what the bitterness screams. Anyway, just chew it, it's definitely the approach I would take ANY DAY over sticking the pill up my ass.
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~~~Rollin, Rollin, Rollin on the RIVER~~~