I've precious little sympathy for the bosses of Uber. They are basically trying to get away with not doing a job properly, by pretending that they are not running a cab firm (which would require inconveniences such as licencing and proper employee care packages) but merely providing information about job prospects to self-employed drivers-for-hire (who don't have to pay themselves Minimum Wage, but neither do they have any right of redress if the amount offered is inconsistent with this).
Sorry, guys. You haven't invented a new way of doing business. People have been giving one another lifts ever since vehicles capable of carrying more than one person were invented. Once you get past a certain scale, this kind of operation is no longer akin to a notice board in a Junior Common Room where lifts are offered and solicited informally and users are expected to make their own arrangements each time, but a full-on minicab company with dispatchers and drivers and subject to business rules and regulations, for the benefit of both those whose wages you are paying and of those who pay your wages. We already decided what was fair back in the days of horses; the advent of vehicles with engines did not make a difference to what was fair or not, and neither will using a mobile phone app as the primary means of communication between passengers, base and drivers.
If you want to make money as a cab firm, then you should be subject to the same rules as anybody else who wants to make money as a private hire cab firm. That means drivers with a certain familiarity with the local topography and not deemed to pose a risk to the public, vehicles that are roadworthy and adequately insured, fare tables on prominent display, accurate meters, bathroom and refreshment facilities for drivers, fair contracts of employment, physical offices where bookings can be made in person and cash payments made, and so forth -- in other words, what distinguishes running a minicab business from just a few people sharing lifts for fuel money. Now it's more serious than Going down M5 as far as Bridgwater on afternoon of next Sun, 8th October, tel (int) xxxx or ( ext) 07xxx xxxxxx if interested, then it's only fair for you to be expected to take it that seriously. If you were running Hackney cabs, then (in most local authorities' areas) you would be subject to stiffer licensing regulations precisely because your drivers were not under the control of a central dispatch office who might direct you to a pick-up in Oakwood or Darley Abbey straight after making a drop-off in Chester Green, but are responsible themselves for route planning and collecting passengers.
What I'm saying is, fancy-pants, shiny, smart-arse mobile phone app or not, the operational expenditure involved in playing by the same fucking rules as every other cunt is non-negotiable. Workers' and customers' rights -- rights that we had to fight for, many years ago -- are protected by the Law of the Land. As an employed woman who sometimes has occasion to use the services of Hackney and/or private hire cabs, I fully support those rights and find it shameful that the likes of Uber believe that they can simply disregard them for the sake of their own selfish convenience.