Convincing kids that all batches are bad
Fergus Watts
December 23, 2008 12:00am
FACE facts - drug use on the streets of Melbourne is rife. It seems to be increasing.
And the use of party drugs inside Melbourne's pubs and clubs is commonplace.
The "bad batch" of GHB at the X-Qlusive rave party on the weekend has thrown this issue back into the spotlight. Another blight on Generation Y, you think?
But, hang on, has drug use ever not been part of our society?
Has this issue ever left our streets?
The answer is no.
In earlier parts of history, this was an issue with "the establishment" and the old upper class.
Cocaine was a popular drug of the wealthy back in the 1920s, we're told.
So let's not start pointing fingers.
Drugs are a part of our society, they always have been and they always will be. Let's look at these facts. An ecstasy pill can be picked up for about $25. That's the same as three vodkas.
The only difference is one will keep you going all night. The other you could have over dinner.
For the average apprentice or university student with very low disposable income, which one is the more attractive option?
I am not here saying that drugs are OK. No way.
I am saying that they are very much a part of mainstream society and we all know it. The issue here is the ongoing use of these drugs.
It leads not only to major health issues. It leads to broken homes, violence, potential disengagement from society, and, of course, death.
The ongoing use of party drugs needs committed government intervention and initiatives.
If you haven't been touched by it yet, it won't be long before someone you love is, directly or indirectly, effected.
During my time playing AFL with St Kilda, the AFL Players Association implemented a drug education program for all players. I know this definitely had an effect on me.
This program was not based around scare tactics. They won't work.
It wasn't based on the horrible after-effects drug abuse can cause, either. This is the angle taken by the Government nine out of 10 times when they run scare campaigns through their advertisements. They show us the after-effects of anything they can get their hands on. Drug abuse, alcohol abuse, gambling, speeding, you name it we've seen it.
The most recent example was the display of smashed up cars at Federation Square. For many of the kids who saw it, this turned into more of an art show than anything else. It was always going to.
The response to these scare tactics from the target market of these campaigns is: "Well, it won't happen to me".
The AFLPA takes a different approach. They take the Drug Squad to every AFL club. They show images of drug labs where ecstasy, cocaine, speed and ice are being made everyday. They take players on a journey inside the production labs.
You see what happens to every tablet that ends up on the streets of Melbourne.
These images are real.
They are not nice.
The players see not only the chemicals and substances that are used but the environment and the filthy state of the kitchens where this stuff is made.
The Government not long ago ran an advertisement with a similar message.
It had an impact. It graphically showed the state of these drug labs and the people making them.
This type of campaign takes away the answer: "It won't happen to me".
It brings into the light what is happening everyday to every drug that is made.
Last weekend we saw a "bad batch" cause 30 young Melburnians to end up in hospital.
See what happens to this stuff before it hits the streets and you've really got to wonder how they could ever make a "good" batch.
Fergus Watts is chief executive of theirspacegroup, which assists companies in engaging with younger staff and young consumers
Herald Sun