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NEWS: National Nine News - 20/03/07 'Australia may get graphic anti-meth ads'

lil angel15

lil angel15

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Australia may get graphic anti-meth ads
Tuesday Mar 20 15:00 AEDT
By Shaun Davies

A new national drug campaign could feature graphic anti-methamphetamine messages, similar to ads used in the US state of Montana.

Authorities in Montana say their confronting ads against the drug crystal methamphetamine, also known as ice, have slashed usage rates and changed perceptions of the drug among teenagers.

He said any graphic anti-drug ads would be grounded in fact, "not perception or myth".

"We focus test all the ideas with the target group," Mr Vumbaca said.

"What we think will work doesn't necessarily translate for the people who take the drugs."

Montana's attorney general, Mike McGrath, has credited the ads with cutting meth-related crime in Montana by around 53 percent.

The Montana survey also found meth use among teens in the state had dropped 38 percent, with 87 percent of teens saying peers who tried the drug would face disapproval.

But Mr Vumbaca was sceptical of such grand claims and said a variety of factors played a role in reducing drug use.

"I haven't seen the research so I'm not going to say that it's flawed," Mr Vumbaca said.

"But it's difficult for any campaign to claim that.

"For instance, with the reduction of heroin overdoses in Australia, there was a whole combination of factors."

An additional challenge for the researchers was working out which messages and sources young people young people would treat as credible. "We're able to define different subcultures and groups. You try and work out who and what certain groups have a higher susceptibility to drug use and drug-use problems," Mr Vumbaca said. "I think (young people) are a lot more discerning. They have a variety of sources they can get information from."

Other Australian drug experts are divided over whether to embrace a graphic Montana-style campaign.

Professor Bob Batey, a specialist in drug use who works at Bankstown Hospital, cautiously welcomed the idea of a graphic anti-drugs campaign in Australia.

He said disturbing advertisements could deter users and pointed to a smaller-scale campaign aimed at clubbers in NSW.

"I think we certainly need more objective information out there for the community. I think if (these ads) are done dramatically then they need to have some factual underpinning," Professor Batey said.

But Centre for Youth Drug Studies director Dr Jane Mallick said graphic campaigns tended only to be effective for a short amount of time and could be counter productive.

"When people start being exposed to drugs in their peer groups, what happens is when young people are at a party and they see people on ecstasy having a good time . . . then they won't take on any authority's message about these things," Dr Mallick said.

A spokesman for newly appointed Aging Minister Chris Pyne, who until recently was Assistant Health Minister, said the Federal Government had set money aside for a graphic anti-drugs campaign.
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NineMSN
 
Fuck NineMSN. Owned by Bill Gaytes so you have to use his shitty soft ware to watch a video.. what a joke.. It would work 100% fine on Opera or Mozilla, it's just the way they have coded the page.

Just used IE6 so I could actually view the tripe.. Hahaha. Those Montana ads are GOLD.. Anyone wishing to see them all check out http://www.montanameth.org/View_Ads/index.php
Some of the funniest shit I've seen about drugs ever. Especially the Luandromat one which involves a junkie running into a laundromat and sctealing coins off people, babies screaming, people getting bashed for a few cents.. then running upto a kid with his same clothes and hoodie, which is actually him in the past screaming "THIS WASN'T SUPPOSED TO BE YOUR LIFE!" HAHAHAH Classic!!!!!

They were saying "Kids will try heroin or cocaine before meth so the ads are working.. is that a good thing? MORONS!

Show it how it is then. I know meth is a fucked drug. It turns people into fiends that will steal off their friends and family to get a fix sure, but the whole "this is your meth baby, your meth boyfrioend, and don't forget your meth face.." LOL... I'm not glorifying meth use or addiction, i think it's ruining society indeed, but these ads are no different to reefer madness, and thats nearly a century old, and how well did that work.. Show the truth, not a bunch of total bullshit.


Edit: Look at junkie den for a laugh too, most of them are pretty funny.
 
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^those vids were classic. If I was 15 it would scare the shit out of me, but yeah, now it just seems to be the 21st century's answer to Reefer Madness. "I've tried meth once, oh god am I going to end up in a bath tub screaming".

The problem with these adds is that they isolate people who have already used the stuff, basically saying, "its too late for you, you've already tried it, its junkyville for you"... I don't agree with that
 
ilikeacid said:
The problem with these ads is that they isolate people who have already used the stuff, basically saying, "its too late for you, you've already tried it, its junkyville for you"... I don't agree with that
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Spot on. It's very difficult to prove that this kind of advertising has any effect on usage levels, but very easy to understand how it drives a wedge between users and non-users, and increases the potential for harm.

It makes me so angry I can barely think straight :X
 
Hmm .. If i had of never tried meth those scare tactics would sure as hell work .. However, that won't phase a single person I know that does use - no matter how often.
It would make circumstances hard for anyone who currently uses to be open about it, everyone will think your some sort of scabbing lunatic.
 
"He said any graphic anti-drug ads would be grounded in fact, "not perception or myth". "

and they're using these Montana ads as their guide to delivering us the "facts"? thats almost funnier than the acting and make-up of the kids in the ads.

why dont they get some real people who have lived through or are in an addiction telling us their real stories? i bet that for every one stupid kid who gained their addiction at a party(IF that happens..) there are 20 others who had other issues first before feeling the need to escape with drugs.
 
Some pretty freaky commercials although very government/propergander style

I'v never seen the point to speed/meth

why stay awake and get fucked up or tweak.... not my kind of fun.

I know a guy who basically breezed through school with top marks without ever trying but got into drugs pretty bad and lost his inspiration. He still uses meth fairly regularly and his face looks pretty ordinary not to talk about the dark panda eyes he has :S
 
Typical, some ad that has about a million cuts in 30 seconds. What a piece of tripe, more suited to an MTV audience for entertainment than actually trying to inform. This almost makes a mockery out of addiction, and many people will be rolling around on their seats laughing at this garbage than actually being warned about meth usage.
 
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