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The Latest Food Truck Theme Is Marijuana For Lunch

LogicSoDeveloped

Bluelighter
Joined
Oct 12, 2010
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Food trucks have been steadily multiplying in cities across the country for a few years now. So their collision with the brave new world of marijuana edibles — from brownies to gummy candy — was probably inevitable, at least in the states where the drug is now legal.

In late April, a company called MagicalButter unveiled the country's first food truck specializing in pot-infused eats at Denver's Cannabis Cup. MagicalButter, based in Seattle, already sells a machine of the same name that extracts nutrients and other chemicals from herbs for use in food.

The truck, called The Samich, rolls with a mascot: a flying, smiling stick of green butter. Yep.

On the Samich menu at the Cannabis Cup were peanut butter and jelly, pulled pork and grilled cheese sandwiches along with tomato soup. Each dish contained oil, butter or cheese infused with THC, the mind-altering chemical in marijuana.

"[The food truck] gives a good platform to educate people about how to eat with cannabis, finding out what works, what might not work," Garyn Angel, CEO of Magical Butter, tells The Salt. "It's a non-threatening way for people to discover if it helps them at all."

The truck's Colorado debut was more marketing ploy than true launch. After serving the festival goers in Denver, the truck headed back to Washington state, which is just starting to tax and regulate recreational weed sales. It's now parked near the company's headquarters, but there are plans to develop a fleet to spread the spiked lunch items to other cities.

The truck's timing is apt. While Colorado's experiment in recreational marijuana closes in on the six-month mark, lawmakers are tightening rules for the rapidly growing edibles market. New rules will limit the potency of foods infused with THC and require companies to explicitly label edible products.

Cooking with cannabis can be a tricky feat because it's easy to overdo it, Angel says. MagicalButter's chef controls for potency and dosage, making sure that grilled cheese doesn't deliver too much of a punch, he says.

"We have to work on [these things] to make sure no one has an experience they're uncomfortable with," Angel says.

Overindulging in THC-laced treats can lead to stomach aches, headaches, vomiting and day-long highs, according to Colorado Public Radio. Doctors in Colorado say more people are now being admitted to the emergency room after consuming large quantities of edible marijuana treats.

Angel of MagicalButter says the food truck is just one of his pot-infused culinary ventures. He is exploring a line of cookbooks and the company is planning to back a brick and mortar restaurant in Seattle that serves pot-infused fare with a tentative opening date in June or July.

source:http://www.npr.org/blogs/thesalt/20...ign=npr&utm_term=nprnews&utm_content=20140514
 
I like how this is rolling. I would not be the first one in line for the services.. but its really refreshing to see people exspected to assume responsibility for the choices they make and more importantly making good choices. We have went from schedule one to selling it outa mobile lunch trucks.

I wonder what people, even pro MJ people, would have said if you asked them five or ten years ago if there would be mobile edibles trucks swinging green grilled cheese around the town.

I also feel that clear accurate labeling of commercial edibles is good and necessary move. Even though edibles are safe, they can still really light you up, so i think this regulation makes sense.

So far they really seem to be doing a good job at figuring out and implementing any regulation. There is the no smoking in hotels and such, but that was state law for years and years. There was the no smoking in the yard, but i think they fixed that. So, so far they seem to be being pretty reasonable.. but I'm not holding my breath yet its early.. but so far so good.
 
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